With the rise of tourism, the tourism development of our country is booming trend, tourism space is becoming more and more fierce competition at the same time, due to the differences of the level of economic development in various regions, tourism development equalization phenomenon has become increasingly apparent. Good economic foundation, high grade areas take the lead in tourism resources development vitality, become a wide popularity the strength of the tourist destination, and the opposite situation became weak tourist destination. This article mainly embarks from the understanding of the concept of weak destinations, from multifa ceted aspects of geographical environment, transportation, market, and the reason for the j in a weak position, we deeply analyzed the present problems, and combining the humanistic philosophy, ecological philosophy, development ideas, to enhance the competitiveness of j proposed the rationalization proposal, to promote the development of the j tourism provides the reference